According to Russell Simmons website, Global Grind my favourite couple JayZ & Beyonce are trying to have their one month old baby Blue Ivy Carter’s name trademarked. The new parents will go to any extent to ensure that their baby girl, and her name, remains safe.

Jay-Z and Beyonce are already in the process of trademarking Blue Ivy Carter’s name. The couple filed a petition at the U.S. Patent and Trademark Office on January 26th, just weeks after becoming mom and dad to their first child.

According to the Washington Post, the patenting office had already thwarted a number of attempts to use the baby’s name commercially:

Joseph Mbeh, the fashion design entrepreneur behind Fourfront Clothing attempted to trademark the name Blue Ivy Carter Nyc on January 11, 2012, four days after Beyonce gave birth. And on January 20, 2012, someone attempted to trademark a fragrance range with the name Blue Ivy Carter Glory IV.

The filing, submitted by Beyonce’s company BGK Trademark Holdings, is currently pending, but is expected to be approved.

Who would have ever thought that the combination of two such simple words would wreak trade-marking havoc?

Blue Ivy is definitely the hottest baby on the block, and she can’t even crawl yet.

Hear the Jay-z feat Blue Ivy track Glory HERE